Give your audience what they want, advertising that is relevant to them.
Lack of relevance and poor contextual alignment lead directly to an increased usage of ad-blockers, decreased audience engagement and ultimately lost revenue opportunities.
More often than not, native advertising looks out of place as it depends solely on the context of the article and the location of the visitor. This leads not only to a low click count but a poor user experience.
Newzmate is able to circumvent this as we have a comprehensive understanding of user preferences by taking into account behavioral, semantic, geo and device data. Knowing exactly what a user reads and is interested in enables us to recommend ads specific to their interests. The result is increased audience engagement, CTR and incremental revenue.
Additionally, Newzmate works with a large range of ad networks to ensure a continuous stream of relevant ads. In the situation where you already have your own large pools of ads to work with, Newzmate can use it’s smart targeting system to make sure that users are only exposed to ads that cater to their own personal interests.
We also apply our system of intelligent targeting to emails which can provide a much more engaging audience for the advertiser and it also deals with the issue of ad-blocking. It’s an excellent opportunity for publishers to monetize their mailing list with advertising that is perfectly contextually aligned with their content.