Let the content deliver itself
based on your rules

Efficient and timely content delivery is one of the cornerstones of audience retention and engagement. Nowadays, audiences expect news to come to them and you need to be able to deliver on that expectation

While on-site content delivery is all about a great user experience and relevant content suggestions, other channels require a much more complicated approach.

The one that is leapfrogging all others is email with a median ROI of 122% – more than four times higher than other channels (ie. social media and search) with a $40 return on investment for every dollar spent (Source: eMarketer and Campaign Monitor, 2016).

TV
Radio
Social
Video
Display
Paid Search
Affiliate
Email

Newzmate puts the whole process of mailing list growth, content selection, email-assembly and delivery on autopilot. We ensure the highest deliverability rate by personalizing the subject line, delivery time and content recommendations for each subscriber individually.

At the same time Newzmate provides complete control over the email template structure and deliverability schedule.

  • First, the selection of content is driven by the content feed structure and logic, which means that the publisher can initially form the feed on the content management side while taking into account the internal content policy and setting in this way the boundaries for what Newzmate can take for content selection in emails for on-site widgets.
  • Secondly, with the content selection rules (e.g. personally recommended, most popular, latest or ordered) + special exceptions (e.g. ignore previously sent content, duplicates from different feeds, stories already seen on the website) your editorial team have full control over what should be selected in the emails, how it is selected or for recommendations on the website.
  • Thirdly, in emails, you have an extra layer of flexibility with different types of content blocks (e.g. dynamic, static and others) to form an email template structure that can be automatically assembled based on the predefined rules.

And of course, distribution modes enable you to deliver and push the content at the right moment based on user preferences.

As a result Newzmate insures significant growth of your campaign's performance:

x

Team productivity

+%

Open Rate

+%

Сonversion rate

Case study

How The Polska Press Group Automated Over 90 Email Campaigns Using Newzmate

Newzmate helped to automate and optimize the email campaigns for The Polska Press Group and at the same time delivering better email campaign performance and a higher level of audience engagement

September 12, 2017

How Times Internet increased sales using e-mails and on-site personalization

Newzmate helped Times Internet deliver personalized emails with relevant services to every subscriber. And also offered reliable delivery of email to a large number of contacts with periodical clean up the mailing list from not engaged users

August 28, 2017

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