Efficient and timely content delivery is one of the cornerstones of audience retention and engagement. Nowadays, audiences expect news to come to them and you need to be able to deliver on that expectation
While on-site content delivery is all about a great user experience and relevant content suggestions, other channels require a much more complicated approach.
The one that is leapfrogging all others is email with a median ROI of 122% – more than four times higher than other channels (ie. social media and search) with a $40 return on investment for every dollar spent (Source: eMarketer and Campaign Monitor, 2016).
Newzmate puts the whole process of mailing list growth, content selection, email-assembly and delivery on autopilot. We ensure the highest deliverability rate by personalizing the subject line, delivery time and content recommendations for each subscriber individually.
At the same time Newzmate provides complete control over the email template structure and deliverability schedule.
And of course, distribution modes enable you to deliver and push the content at the right moment based on user preferences.