Case studies

How Times Internet increased sales using e-mails and on-site personalization

August 28, 2017

About Times Internet Limited

Times Internet Limited - India's largest premier digital product company and the digital arm of The Times of India Group. It reaches over 230 million unique visitors with 10.04 billion page views and 10 billion minutes spent every month across both web and mobile platforms. They have products in multiple industries: news, entertainment, sports, local, e-commerce, classifieds, startup investments, local partnerships, and more.

Within Times Internet Limited, Newzmate provided services to the Astrospeak and Speaking Tree (around 15 million monthly users) projects. Astrospeak provides the best Astrology and horoscope services and articles from Astrologers of India. The website is viewed by around 3 million readers monthly.

Challenge

The client has a website with more than two million subscribers (Astrospeak). It posts hundreds of services every day — everything from astrology to numerology for every day.

With such a large number and variety of services, the Astrospeak strived to make its experience relevant to each individual reader. Specifically, the client focused on sending more relevant emails with services to its’ subscribers.

Solution

Newzmate helped Astrospeak deliver personalized emails with relevant services to every subscriber. Newzmate, also offered reliable delivery of email to a large number of contacts and periodically Newzmate cleaned up the mailing list from the subscribers who didn’t provide any clicks for a long period of time.

And at the same time Newzmate provided traffic to the website by using an on-site recommendations widget from Speaking tree on the Astrospeak website. Also, Astrospeak implements different smart opt-in and promo forms for the various events in India that help to bring traffic to the website and converts visitors into customers.

Here is an example of the Astrospeak promo form:

Results

    Astrospeak achieved the following results:

  • 25% of services sales via email newsletters were generated via Newzmate
  • 50% mailing list clean up of not engaged audience
  • Increase of website traffic to promo events with Newzmate’s custom forms
  • 10 times increase in the mailing list growth pace

The best thing about Newzmate is their service and response time. They’ve never disappointed us and accommodated all our requests as soon as we raised them

Ketan Chandra

Lead Product Manager at Times Internet

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