Case studies

How Prodengi.kz got 30% increase in sales from email and 50% audience engagement growth

October 04, 2016

About Prodengi.kz

Prodengi.kz is the #1 financial portal in Kazakhstan that helps consumers to find the best financial deals on the market whether it's consumer loan, morgage, car or cash loan. Prodengi.kz has a traffic of over 9 million visitors and over 120,000 applications for financial consulting or product requests for almost 1 billion US dollars.

The Challenge

Despite high volume of traffic Prodengi was looking audience engagement, by driving more traffic to corporate blog with financial news and market review as well as different type of recommendation to understand initial initerest of the audience and offer more relevant products. At the same time one of the important traffic streams - email newsletters were done manually and took a lot of time needed to create campaigns and select the content. And this type of newsletters were one-size-fit-all, as the result the performance of these newsletters were quite low

The Solution

Newzmate helped on the first stage clean up the mailing list from bad email addresses and spam complaints, on the next stage were created different opt-in forms that helped to capture more visitors on the website and convert them to constant blog readers

Once the email campaigns were completelly automated Newzmate applied it's personalization engine to provide unique content selection for each subscriber based on her interest and target product offerings based on what people were interested in on the blog

Below is an example of the one of the Prodengi email newsletters that contains both content and products recommendations:

The Results

    With Newzmate, Prodengi.kz achieved the following results:

  • 200% increase in the volume of new email subscribers monthly
  • 80% increase in CTR
  • 20% increase in volume of orders from emails
  • 60% improvement in the level of audience engagement

Newzmate helped us within days to create fully automated but at the same time very personalized email newsletters that are driving significant part of sales and helping us to get a better understanding of the audience needs

Zhenisz Muhiev

Business Development Director at Prodengi.kz

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