Case studies

How The Polska Press Group Automated Over 90 Email Campaigns Using Newzmate

September 12, 2017

About Polska Press Group

The Polska Press Group is one of the biggest press publishers in Poland, and the leader in their regional and local media market. The major areas of Polska Press operations include free and paid-for press titles, Internet and printing facilities. Their digital coverage is represented by 28 websites with overall monthly coverage of over 9 million users.

Challenge

The process of daily content curation for email campaigns required a lot of manual work - especially because the Polska Press Group was expanding to many new cities. The Polska Press Group was looking for a solution that could automate hundreds of email campaigns and increase audience engagement on their websites. They wanted to provide each subscriber in all cities big and small, with a unique tailored experience via email newsletters.

Solution

Newzmate helped to automate and optimize the email campaigns for The Polska Press Group and at the same time delivered better email campaign performance and a higher level of audience engagement (due to personalization capabilities).

Newzmate proposed a flexible way to send unique and relevant emails to users in different cities and at the same time allowed them to see the comprehensive statistics for each campaign in particular, and overall mailing list engagement.

For 16 websites, a single manager was able to create over 90 campaigns and over 100 opt-in forms due to the automation capabilities of the platform.

Below is an example of the one of the Polska Press website pop-up forms:

Results

    With Newzmate, The Polska Press Group achieved the following results:

  • 500,000 emails are delivered monthly
  • 50% increase in CTR
  • 20% increase in mailing list growth
  • 42% improvement in the level of audience engagement

Thanks to the automation, there is almost nothing to worry about in our campaign management, we receive help whenever we need it and that is one of the most important benefits of our cooperation

Filip Jurgiewicz

Paid Content Development Specialist at The Polska Press Group

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