Case studies

How Gremi Media Doubled Their Traffic From Emails and Increased Paid Subscriptions with Newzmate

August 01, 2017

About Gremi Media SA

Gremi Media SA is one of the leading Polish media groups, which offers economic and business press of a unique nature and an Internet portfolio for professionals and senior managers. The company publishes such recognised titles as: Rzeczpospolita and Gazeta Giełdy i Inwestorów “Parkiet” daily newspapers, as well as their dedicated websites: rp.pl and parkiet.com, offering the latest news and specialised content.

The Challenge

One of the primary goal was to offer more relevant, personalized content to the visitors of their websites. The Gremi Media SA wanted to co-operate with Newzmate to boost audience engagement, save time on email marketing and to increase the conversion from visitors into paid subscribers.

The Solution

Newzmate helped Gremi Media deliver personalized emails with relevant content for each particular subscriber. Newzmate proposed a flexible way to send email newsletters with different content selection types and at the same time have fully automated content distribution via emails at best time for each subscriber taking into account readers interests, location and even skipping newsletters during polish public holidays.

Also, Gremi Media implemented a range of custom smart forms and widgets on parkiet.com that helped significantly grow the number of visitors who’ve converted to the paid customers. Newzmate added a possibility to show the promo widgets driving traffic to the special subscription landing that helps to get more paid subscribers.

Below are examples of the Parkiet.com custom pop-up promo banners:

and achored widget

also Newzmate helps to distribute automate newsletters for RP.pl

and grow subscription base with smart opt-in forms

The Results

    Gremi Media SA achieved the following results:

  • 25% improvement in audience engagement
  • 30 % increasein mailing list growth
  • up to 35% more paid subscriptions via smart promo banners

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