Case studies

How Burda International Ukraine Doubled their Email CTR with Personalization and Automation using Newzmate

August 01, 2017

About Burda International Ukraine

Burda International Ukraine is a subsidiary of the Germany-based international publishing house Hubert Burda Media, which publishes more than 260 magazines worldwide, along with various leading radio, internet, and direct marketing ventures. In Ukraine alone, Burda publishes more than 45 regular titles, including Marie Claire, Playboy, and Burda Style. They cover around 4 million readers, with 2.5 million being online readers.

The Challenge

Newzmate’s partnership with Burda International Ukraine began in 2015 and one of their primary goals was to offer more relevant, personalized content to the visitors of their websites. Burda International Ukraine wanted to co-operate with Newzmate to boost their audience engagement, save time on email marketing. One of their primary task was to send triggered emails with a promotion.

The Solution

Newzmate helped Burda International Ukraine delivere emails with relevant content to each particular subscriber. Newzmate proposed a flexible way to send email newsletters with different content selection types and at the same time combine the dynamic content with content that editors want to see in the newsletter.

Here is how the newsletter for one of the websites looks - Marieclaire.ua:

Also, below is an example of the Marieclaire pop-up form:

The Results

    Burda International Ukraine achieved the following results:

  • 45% improvement in audience engagement
  • 20% increasein mailing list growth
  • Newzmate helped send a triggered email campaignfor the Marie claire brand

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