Drive more revenue
with intelligent advertising

Make advertising relevant to your audience interests

What we do

Advertising is a key revenue stream for 90% of media companies around the world, but while display advertising is almost invisible to the audience and video advertising stills needs to prove itself, the majority of buying platforms are quickly moving to accommodate native advertising, with a projected 74% of all ad revenue by 2021. Newzmate complements this trend with a new level of targeting - based on deep understanding of individual reader’s interests.

Intelligent Targeting

Newzmate selects ads based on a comprehensive understanding of user’s preferences, taking into account behavioral, semantic, geo and device data. This allows you to increase your audience engagement, CTR and incremental revenue.

In addition to that, Newzmate works with a wide range of native ads networks to guarantee a continuous supply of relevant ads. In case you already have a pool of advertisers to work with, Newzmate will apply its smart targeting to make sure readers are exposed to ads that cater to their personal interests.

Format Flexibility

Newzmate offers a great deal of flexibility when it comes to delivering different formats, placements and display options.

The number of ads in a block, their look and feel, block behavior responsiveness and much more can easily be adjusted. All changes are organically embedded into your website or email template to provide a very natural look.

Automation

One area in which Newzmate really excels is automation that is based on predefined rules.

Once you setup the format and display rules and identify the source of your advertising (external network or your own ad inventory) you can sit back and relax knowing that the right ads will reach your website visitors or email subscribers at the right time with no additional effort on your part

Why do you need it:

+%

CTR

x

Revenue

%

Higher conversion rate

Case study

How The Polska Press Group Automated Over 90 Email Campaigns Using Newzmate

Newzmate helped to automate and optimize the email campaigns for The Polska Press Group and at the same time delivering better email campaign performance and a higher level of audience engagement

September 12, 2017

How Times Internet increased sales using e-mails and on-site personalization

Newzmate helped Times Internet deliver personalized emails with relevant services to every subscriber. And also offered reliable delivery of email to a large number of contacts with periodical clean up the mailing list from not engaged users

August 28, 2017

Got questions?

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