Make advertising relevant to your audience interests
Advertising is a key revenue stream for 90% of media companies around the world, but while display advertising is almost invisible to the audience and video advertising stills needs to prove itself, the majority of buying platforms are quickly moving to accommodate native advertising, with a projected 74% of all ad revenue by 2021. Newzmate complements this trend with a new level of targeting - based on deep understanding of individual reader’s interests.
Newzmate selects ads based on a comprehensive understanding of user’s preferences, taking into account behavioral, semantic, geo and device data. This allows you to increase your audience engagement, CTR and incremental revenue.
In addition to that, Newzmate works with a wide range of native ads networks to guarantee a continuous supply of relevant ads. In case you already have a pool of advertisers to work with, Newzmate will apply its smart targeting to make sure readers are exposed to ads that cater to their personal interests.
Newzmate offers a great deal of flexibility when it comes to delivering different formats, placements and display options.
The number of ads in a block, their look and feel, block behavior responsiveness and much more can easily be adjusted. All changes are organically embedded into your website or email template to provide a very natural look.
One area in which Newzmate really excels is automation that is based on predefined rules.
Once you setup the format and display rules and identify the source of your advertising (external network or your own ad inventory) you can sit back and relax knowing that the right ads will reach your website visitors or email subscribers at the right time with no additional effort on your part
%Higher conversion rate