Content recommendations
that are relevant to reader’s interests

Based on machine-learning and marketing automation

What we do

The personalization of the audience experience is no longer a feature but a key function of a company’s marketing activities. The Newzmate personalization and content recommendation engine was built specifically for news organizations and content-driven businesses to deliver fresh and relevant content to each unique reader no matter if you have an audience of 100 or an audience of 100 million.

Automated content selection

Newzmate provides you with a set of flexible content selection rules. First you specify the source of the content (typically an RSS feed). Next, you adjust how you want to select the content from the feed: based on individual reader’s interests, content popularity, in chronological order by publication date, in the same order as it is in the feed, or you can simply let the editorial team have complete control over it. And lastly, you identify where and how you want this selection to be displayed: in emails or on the website.

Personalized content recommendations

Once integrated, Newzmate starts gathering information about your audience: what, when and how they read your website. Next, with the help of semantic analysis Newzmate identifies the meaning of each visited story as well as newly published or archived content. After that, Newzmate turns the knowledge it has gained on the content and reader’s interests into personalized content recommendations that can be delivered via different channels.

Performance and insights

Newzmate is all about understanding your audience needs and content trends, and therefore we provide detailed reports on the best performing content, audience engagement and activity.

Why do you need it:

+%

Audience engagement

+%

Audience retention

-%

Bounce rate

Case study

How The Polska Press Group Automated Over 90 Email Campaigns Using Newzmate

Newzmate helped to automate and optimize the email campaigns for The Polska Press Group and at the same time delivering better email campaign performance and a higher level of audience engagement

September 12, 2017

How Times Internet increased sales using e-mails and on-site personalization

Newzmate helped Times Internet deliver personalized emails with relevant services to every subscriber. And also offered reliable delivery of email to a large number of contacts with periodical clean up the mailing list from not engaged users

August 28, 2017

Got questions?

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