Knowledge base

Where answers meet questions

Images enrichment Images enrichment

How Traqli finds an image to illustrate a story, when a story doesn't have one?

Sometimes a situation occurs when RSS feed doesn't contain a link to an image illustrating the story. It may be caused by a system hiccup or if an image wasn't supposed to be there in the first place, if an image is contained in a custom RSS tag or if the size of the image is less than 50x40 px.

In cases like the above, when Traqli can't find an image in the RSS feed, it tries to take an image from <meta property = "og:image"> on the article's page.

If Traqli couldn't find an image on the page, it makes a full text analysis of the article, picking up all images that are no less than 50x40px in size and picks the one that has the highest resolution.
If it's still impossible to find the image, Traqli picks up keywords from the article and makes an automated web image search, picking up the most relevant one and inserting it in the newsletter.

We suggest using a placeholder image, specific to each feed, or pick an image from a pre-defined pool to cover cases of irrelevant web image search results. 

Feed Manager or how to add stories manually Feed Manager or how to add stories manually

How can I manually select and add stories to newsletters?

We built Traqli with automation in mind. Once you set up your account you don't have to worry about what stories to pick and send to your subscribers. But sometimes publishers prefer manual content selection and for those who want to pick stories for the newsletter by hand, we've designed a special tool — Traqli Feed Manager. Using this tool the editorial, marketing or sales team can add any type of content manually without learning how to work in the Dashboard and making any changes in the email template, generally speaking Feed Manager enables you to have the same fully automated and dynamic content selection using dynamic blocks of the email template, but with the ability to specify stories you want to send.

Here's how to use it:

  1. Ask Traqli's Customer Success Manager for the access credentials to Feed Manager. You'll get the username and password in response.
  2. Go to the Feed Manager page

  3. On this page, you can Create new feed that will contain a set of stories for a specific block of the newsletter
  4. Once the feed is created click on to enter 
  5. Use Add story button to add an article in the feed

  6. Fill in the fields
    • Title displays the title of the story in newsletter
    • Category displays the category of the story in newsletter (optional)
    • Description is used for ranging stories within newsletters — more relevant to subscriber appear first, but this is also optional
    • Link to the story on the website
    • Image link is a direct link to the image for the story
    • Pub date. Indicate the date when the story should be sent in a newsletter. If you are creating Saturday's and Sunday's mailings on Friday, please indicate corresponding pub dates. 
  7. Click the Add button to add the story to newsletter
  8. Repeat the above steps to add another story to newsletter.

After you added a list of stories you want you just need to copy a link to the feed and add it to sources of the content in the Dashboard. Once you made it first time you'd just need to add new stories in the Feed Manager and Traqli will automatically add them in the newsletter according to the publication date and content selection type

Data protection Data protection
We collect and use reading history and certain browser data (such as which browser or operating system a visitor uses) in order to provide relevant recommendations and experiences through emails and websites that we work with. All personal data that we collect (name, email address) is being transferred and stored in encrypted form at secure data centers in the US, Netherlands and Germany. It belongs solely to the customer and in no way being used by Traqli for any activities other than providing recommendations.
For detailed information about our privacy and information policies, please review the Traqli Privacy Policy
Can I customize email template (change background color, select which stories to include, etc.)? Can I customize email template (change background color, select which stories to include, etc.)?

For service trialing purposes we offer only default newsletter template. It doesn't allow for customization. Also, we've built our whole service around machine learning and smart content recommendation engine. While it may sound weird and complicated, it actually aimed at simplicity — it takes the guesswork out of your process of content selection. Makes your day easier and frees us space for other important things.

By monitoring your audience behavior our system knows what article will be the most relevant and interesting to each of your readers.

If you want to influence the content selection process, you can set up your CMS to feed particular stories to RSS that you've provided to Traqli upon integration and our system will use them to build personalized newsletters.

What is RSS and how does it look like? What is RSS and how does it look like?

According to Wikipedia, RSS stands for Rich Site Summary and uses a family of standard web feed formats, to publish frequently updated information: blog entries, news headlines, audio, video. An RSS document (called "feed", "web feed") includes full or summarized text, and metadata, like publishing date and author's name.

Traqli uses RSS feeds to get notifications of new publications for further including them into newsletters. This is the typical structure of the RSS feed:

<?xml version="1.0" encoding="UTF-8" ?>
  <rss version="2.0">
        <enclosure url="" type="image/png"/>

Here is the most necessary tags for RSS feeds to work with Traqli:

    <guid> - unique identificator of the article
               <title> - title of the article
               <category> - use this tag to inform about category of content
               <link> - link to the article
               <description> - short summary or full text of the article, depends on your needs
               <pubdate> - date publication. Here is an example: 2016-09-26T00:00:00.000Z, in the format: YYYY-MM-DDTHH:MM:SS:MSZ.
               <date> - when the article was added to the RSS feed
               <enclosure> - description of the object, which is attached to the article ( usually includes link to the  image).


Can I adjust the type of sponsored content displayed? Can I adjust the type of sponsored content displayed?

All of our sponsored content is screened internally to ensure that it is appropriate for general audiences. However, some publishers are more sensitive than others to the types of content they want on their website. Traqli offers three ways to limit the type of sponsored content that will appear in your widget: by content rating, by brand-safe filter, or by vertical.

NOTE: Limiting the types of ads that can appear in your widget can dramatically reduce its profitability.

Content Rating

Our content rating system loosely follows the same format that’s used for movie ratings, with G being the most conservative and R being the least conservative. If you want to restrict your widget to showing only the most conservative sponsored content, you can assign it a more conservative content rating.  Giving your widget a less conservative rating does not mean you will always see that type of content; it only means that you are allowing that content to serve if it performs well for you. See a general description of each rating below.

G: Absolutely no suggestive content of any kind, including images of people showing any amount of skin.  No mature topics or depictions of violence.

PG: No sex-related or sensual content. Tasteful imagery associated with topics such as swimwear, body art, and fitness may include skin.  Select entertainment images and topics may include mild violence.

PG-13: Content includes sexual topics or non-explicit suggestive imagery, as well as violence in news or entertainment media.  Includes terms and images that may be considered “sexy”.

R: All of our sponsored content can be shown here. Content may be sexual in nature, sensational, shocking or outrageous.  Creative content does NOT contain nudity, pornography or explicit sex.  (Note: This option may not be compliant with Google AdSense or other ad network policies.)


Brand-Safe Filter

You may be more concerned with the presentation of the content rather than the rating or vertical.  If an ad is sensational or aggressive, Traqli flags that ad as not brand safe.  Activating the brand-safe filter will ensure that these ads do not appear.  Please contact support to have the brand-safe filter activated for you.



You may wish to remove specific ads and/or verticals from your widget. The following verticals can be blocked:

  • Anti-Aging Products
  • Brain Enhancements
  • Dating Services
  • Death/Sickness
  • Diabetes
  • Drugs
  • Erectile Dysfunction
  • Eyelash Products
  • Gambling
  • Get Rich Quick Programs
  • Hair Growth
  • Penny Stocks
  • Politics
  • Religion
  • Supplements
  • Testosterone Products
  • Vision Products
  • Weight Loss Products & Services

Please contact support to have any of these verticals or specific ads removed for you.

What categories of ads does Traqli provide? What categories of ads does Traqli provide?

Traqli works with a wide range of sponsored categories content.

Here is the list of them

1. Aggressive

2. Animals

3. Anti-Aging

4. Architecture

5. Arts & Entertainment

6. Astrology

7. Automotive

8. Babies & Toddlers

9. Beauty

10. Body Art

11. Bodybuilding

12. Boxing

13. Brain

14. Car Culture

15. Cats

16. Celebrity Fan/Gossip

17. Cell Phones

18. Christianity

19. Clothing

20. College Life

21. Comics & Superheroes

22. Contests and Bargains

23. Credit/Debt & Loans

24. Dating

25. Death/Sickness

26. Dental Care

27. Diabetes

28. DIY

29. Dogs

30. Erectile Dysfunction

31. Exercise

32. Eye Candy

33. Eyelash

34. Family & Parenting

35. Fashion

36. Female

37. Financial News

38. Financial Planning

39. Food

40. Food & Drink

41. Gambling

42. Gardening

43. Gay Life

44. General Interest

45. Get Rich Quick

46. Green/Environmentally Friendly

47. Hair Growth

48. Health & Fitness

49. History

50. Holistic Healing

51. Home & Garden

52. Human Interest

53. Humor

54. Inspiration

55. Internet Technology

56. Investing

57. Law, Gov't & Politics

58. Legal Issues

59. Male

60. Men's Health

61. Movies

62. News

63. Nutrition

64. Paranormal Phenomena

65. Parenting - K-6 Kids

66. Parenting teens

67. PC Support

68. Personal Development

69. Personal Finance

70. Pets

71. Photography

72. Pick-Up Artists

73. Politics

74. Religion

75. Religion & Spirituality

76. Remodeling & Construction

77. Science

78. Sexuality

79. Shopping

80. Sleep Disorders

81. Society

82. Sports

83. Style & Fashion

84. Supplements

85. Technology & Computing

86. Technology News

87. Teens

88. Television

89. Testosterone

90. Travel

91. Vision

92. Weddings

93. Weight Loss

94. Women's Health


95. Work From Home

The list is updating all the time, so please contact us if you want to ask some specific category. Read more here about the way how you can control sponsored content selection for your campaign.

How to analyze traffic performance from Traqli on my website How to analyze traffic performance from Traqli on my website

Since Traqli ads UTM tags in every link (both in emails and for onsite recommendations) you can gather different data about this traffic behavior from your website analytics solution. Here is what you can find about Traqli using Google Analytics

First of all you can check the volume of traffic that Traqli generation as well as bounce rate, page views per session and visit time. To find this information go to Acquisition → Overview → Source / Medium

You can also in on this page in search field enter Traqli name and compare how Traqli traffic perform comparing to average numbers from other sources: 
Next you can find the information of the most clicked stories from Traqli to get a better understand which articles are trending from personalized or most popular recommendations. Go to the Behavior section → Site content → All Pages in the main windows click on Secondary dimension, enter source in the search field and choose Source / Medium value, now in the main table with the results you’ll get a second column with the name of the traffic source near each article link 
The next thing is just filter the results by the keyword traqli and you have all the information about particular links that your audience usually opening from Traqli emails or onsite recommendations
Support of DoubleClick for Publishers in emails Support of DoubleClick for Publishers in emails

Traqli provides a wide range of capabilities for emails monetization, from a simple tool to upload your existing display, text or native ads in the template, to contextually targeted native ads from external advertising networks that will be served automatically to your subscribers based on their interests and will be aligned with your editorial content.
At the same time most of the companies in publishing space are using DoubleClick for Publishers to manage website ad inventory and looking for a possibility to extend advertising management to email newsletters as well.
Unfortunately Google directly states that “Dynamically serving creatives into HTML email or newsletters is not supported by DoubleClick. But as we discovered, since DFP is supporting simplified URL tags without JavaScript (which is not supported by the majority of email clients) you can try to adopt DFP’s JS tags to HTML format based on the guidelines provided by Google this link) or using 3rd party tools like DFP tags generator here.
Since Traqli supports the possibility to embed any HTML code in the email template block you can try to apply these guidelines and try to use DFP on your own risk, which is not guarantee that it’s going to work in expected way
What I should do if I move the website from http to https? What I should do if I move the website from http to https?

Moving website from http to https requires some actions from publishers for correct work of Traqli.

  • You have to add Redirect from http to https to your website to make "old" http links continue to work properly
  • Go to Dashboard –> Manage Sources and change URLs from http to https (may be skipped if http -> https redirection properly works for feeds as well)
  • If you have pictures in Opt-in forms - change links of them to https (to avoid in-browser warning messages)

 For using other Traqli functions you don’t need to make any another changes. 

Why I get the same articles in the emails? Why I get the same articles in the emails?

Getting the same articles in the emails is usually caused by changes to existing articles in RSS feed.

Here are important tags in RSS feed: 

<guid> - unique identificator of the article
<title> - title of the article

<category> - use this tag to inform about category of content
<link> - link to the article
<description> - short summary or full text of the article, depends on your needs
<pubdate> - date publication

<date> - when the article was added to the RSS feed
<enclosure> - description of the object, which is attached to the article ( usually includes link to the  image).

For example, if you change <title> of existing article, then <link> of this story may be changed automatically as well. And if this story doesn’t have <guid> in the RSS feed, Traqli will recognize this story as a new one, so it may send two similar articles. Also, if you change <link> in the story without <guid> tag, Traqli also sees it as a new one and may send two same stories.

To prevent sending same stories, we recommend to have <guid> tag in your RSS feed, which would reliably identify the article.

If you want to make any changes in your existing article, you have to set updated time of adding article to feed inside tag <date> or, if you don’t have it – in <pubdate>. Usually, it is advised to set corresponding date-time value increased by 1 second in comparison to the old value.

How to add HTML block in the newsletter How to add HTML block in the newsletter

To add HTML block to the newsletter you have to:

  1. open Email template 
  2. add new Visual Editor block, which has 2 modes: Visual Editor and HTML 
  3. Click on HTML. Here you can add raw HTML code and after clicking “Preview” – you’ll see how it looks.
  4. Click “submit” to approve your changes. 
What are the requirements to a JSON feed What are the requirements to a JSON feed

If you need to add content into Traqli via JSON feed here is a sample feed with guidelines you need to follow:


    "items": [


            "link": "",

            "title": "Item one title (mandatory field)",

            "description": "This is description for item one. It is optional field",

            "guid": "",

            "image": "",

            "categories": [

                "Example item",

                "Optional field",

                "Field 'published_date' below is mandatory",

                "Field 'updated_date' below is strongly recommended"


            "published_date": "2017-05-03T12:34:56.789Z",

            "updated_date": "2017-05-05T23:45:01.234Z"



            // ... next item




It's important that data should be available via HTTP GET request. Accepted HTTP response codes are 200 OK as well as 301 and 302 redirects. Basic HTTP auth is also supported (in this case credentials should be provided to us).

Exclusion of not actual content Exclusion of not actual content

If you would like do not send the articles which are already not actual at the moment of sending the newsletter you can use one of two options:

  1. remove not actual articles from the RSS feed (-s) before sending the newsletter. In this case, please ask Traqli Support Team change the format of the RSS feed (-s) to static;

  2. change the tag <pubDate> of the article in the RSS feed and set the time in the past for this tag (the easiest way - just set previous year).